Recent Coverage

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Lyris Launches Three Digital Marketing Apps for Its Customer Communications Platform - CRM Magazine, Maria Minsker - Though big-name vendors including Salesforce.com, Oracle, and Adobe have developed marketing clouds that promise all-in-one solutions and highly integrated functionality, most organizations aren't ready to abandon their legacy systems and trade them in for a more holistic model.

16-07-2014
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Lyris Wants to Get All Marketers on the Bus - Direct Marketing News, Al Urbanski - Lyris today announced three in a promised series of “mini applications” that will allow its users to configure custom solutions by using enterprise service bus (ESB) approaches employed by large enterprises.

15-07-2014
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Mature Marketers: The Digital Space Comes of Age - 1to1 Media, By Anna Papachristos - Though digital marketing may still be relatively new on the scene, this form of communication has already made its mark. Just since the late 1990s, the customer experience has undergone significant changes as marketers have had to acclimate to the introduction of email, live chat.

14-07-2014
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Mobile Email Tips - Chief Marketer, Staff - More and more of everyone's email opens are occurring on smartphones and tablets, which means optimizing your messages for mobile is a must. Chief Marketer asked several industry experts to offer their tips for getting noticed(and openned) in the mobile inbox.

18-06-2014
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There is no ‘I’ in CMO - Direct Marketing News, Alex Lustberg - Today's evolving digital landscape is unmatched in unpredictability and potential. What customers want and what businesses need is rapidly changing as new technologies such as social and mobile have created a more dynamic and complicated customer journey.

12-06-2014
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Lyris introduces email tools with the aim of boosting deliverability rates - FierceCMO, Tequia Bert - Email marketing provider Lyris rolled out Priority Send, which is designed to help enterprise marketers reach their most engaged customers. Priority send, which is a part of the cloud-based Lyris HQ digital marketing app.

16-05-2014
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Lyris Aims for New Deliverability Standard With Upgrade - Direct Marketing News, Al Urbanski - Lyris today released Priority Send, an addition to its cloud-based Lyris HQ marketing application that, among other things, goads ISPs into opening up their inboxes for email campaigns by mailing to the best customers first.

14-05-2014
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What I’ve Learned from 100 Responsive Emails - Andrew King - Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis.

28-04-2014
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7 Deadly Email Personalities That Will Instantly Get You Blocked - Alex Lustberg - Many of us pride ourselves on carefully adhering to email codes of conduct and maintaining as-close-to-impeccable tone, spelling, and grammar as possible. Still, some struggle a bit more than others to observe these basic social mores, and a few distinct email personalities have bubbled to the surface.

28-04-2014
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Atlantic Brands Chooses Lyris to Boost Sales and Customer Engagement - Power Retail, Campbell Phillips - Atlantic Brands, the long-term licensee of iconic sports clothing brand, Lonsdale London, has announced a new partnership with Lyris, which sees the brand moving onto Lyris’ digital marketing platform with aim of increasing repeat visitation, conversions and enhanced customer insights from online and offline activity.

08-04-2014