Infographics

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Email Marketing Pain Points for Publishers

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey

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8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected across digital channels so it can be valuable and relevant to the real-time context of each interaction

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Mind the Digital Marketing Gap: The Economist Intelligence Unit Travel Survey Findings

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior

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Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online

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Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves

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Mind the Digital Marketing Gap – New Findings powered by Lyris & the Economist Intelligence Unit

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers. It happens all the time

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Live Email Content: 5 Techniques to Bring Your Emails to Life

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns

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10 Holiday Deliverability Tips

Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes

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The Future of Email

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world

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Lyris Digital Optimizer

The Lyris Digital Optimizer survey conducted in Summer 2012, both confirms some widely-held perceptions of digital marketing techniques and challenges, and brings new insights that can be used to inform future strategies

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