Key Capabilities and Benefits:
Lyris Enterprise Connectors make it easier and more cost-effective to access Lyris HQ and Lyris ListManager’s powerful application API services. You can quickly build intelligent campaign segments, personalize content, and automate messages across multiple systems.
Gain simplified access to all available Lyris APIs:
Accelerate development using a graphical design paradigm:
- List, Contact, and Attribute Management;
- Message Planning and Creation;
- Segment Management,
- Trigger Configuration
- and many more
Empower developers with familiar tools and processes:
- Orchestrate complex marketing workflows without manual coding.
- Benefit from a drag-and-drop environment that raises the bar for usability and ease of use.
- Facilitate data transformation with rules and editing capabilities.
- Leverage open source integrated development environments.